Terra Socialites (week 4)

Week 4 of Terra's Digital Marketing Bootcamp.

This week's task was to develop an ad campaign structure on Facebook and Google for the launch of a startup in one of the following industries: Health Industry, Fintech Industry, Education Sector, Food Industry, or Sports Industry. The campaign aims to reach 50,000 users in West Africa with a total marketing spend of 1,000,000 NGN.

Day 1: Monday August 05

First days are always full of enthusiasm. I addressed my team members; Amara and Ini on the group chat and a call was scheduled.

Day 2: Tuesday August 06

Everyone had a busy day.

Day 3: Wednesday August 07

An Industry was chosen after a poll; we picked LifeBanks a startupin the healthcare Industry that specialises in healthcare technology and logistics company that enables hospitals and healthcare professionals to order for blood and other essential medical supplies online or via telephone call. We then went ahead to brainstorm about how our ad campaign should look like.

Day 4: Thursday August 08

We put our thoughts down into writing.

Day 5: Friday August 09

Finalised on tbe budgeting and allocation.